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Digital Marketing Coordinator, Graduate School

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University of New Hampshire

Job Description

Operating Title

Digital Marketing Coordinator, Graduate School

Long Classification Title

Communication Information Specialist II

Campus Location

Durham

Department

UNH Communication and Public Affairs - AVP Administration

Summary of Position

The Digital Marketing Coordinator is responsible for managing and technically implementing digital marketing and communications for the UNH Graduate School and Peter T Paul College of Business and Economics. This position will have the important role of presenting the outward facing brand of these two units.

Under the supervision of the Senior Integrated Marketing Director and with a reporting line to Paul College leadership (dean and associate dean), the Digital Marketing Coordinator partners with outside vendors to implement marketing campaigns consistently and effectively across all digital platforms including paid and organic efforts.

This position is also responsible for managing the graduate school website, Paul College graduate programs web pages, and social media to ensure all platforms’ technology and content are up to date, organized, accessible, and presenting in a professional manner. The Digital Marketing Coordinator will partner with the graduate enrollment team to also assist with email marketing and data analysis.

Acceptable minimum level of education

Bachelor's

Acceptable minimum years of experience

2 years

Posting Number

PS4808FY25

Other minimum qualifications

This person must be a collaborative individual with the following skills:
  • Bachelor’s degree in marketing, business, communications, or a related field.
  • Strong understanding of website management and analysis, social media best practices, pay-per-click advertising tools and paid ad. campaign management software such as Google Ads, AdRoll, Facebook, LinkedIn, Instagram, and Google Analytics.

Additional Preferred Qualifications

  • Familiarity with Salesforce/TargetX, Drupal, SEO, SEM
  • Strong communication (written & verbal), organizational and time management skills
  • Prior experience in higher education or a marketing agency

Salary Information

Salary is complemented by a comprehensive benefits package which includes medical, dental, retirement, tuition, and paid time off.

Quicklink for Posting

https://jobs.usnh.edu/postings/62593

Percent Time Information (FTE)

1.00

Grade

18

EEO Statement

The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.

Institution Information

The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast and is convenient to New Hampshire’s lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry.
 
The UNH Diversity Resource Guide with information and programming available in the seacoast area, New Hampshire, and the region can be found here: https://www.unh.edu/hr/diversity-resource-guide

Posting Date

08/15/2024

Open Until Filled

Yes

Posting Open to Internal Candidates Only?

No

Interested Internal Candidates Exist?

No

Job Category

Salaried Staff (Exempt)

Appointment Type

Regular

Drivers License and Physical Requirements. Please check all items that apply.

None applicable

Duty/Responsibility

Digital Marketing Campaign Coordination and Implementation
  • Coordination of creative asset development with client, project management and/or agency
  • Creation of digital marketing plans and suggested audience targeting.
  • Evaluation of digital advertisement campaigns in a variety of platforms such as, AdRoll, Facebook, Google Ads, Instagram, LinkedIn

Duty/Responsibility

Tracking and Reporting
  • Utilize data to improve digital marketing, website, email and social media efforts and lead generation techniques
  • Develop campaign reports highlighting digital marketing efficacy
  • Monitor and track campaign budgets and spend
  • Stay up-to-date and inform fellow staff with the latest digital marketing changes and updates

Duty/Responsibility

Website Management
  • Maintain website platform upgrades, maintenance requests, content creation, and image sourcing.
  • Ensure website is ADA compliant.
  • Publish news, alumni and student stories to UNH Today.
  • Review SEO recommendations and implement changes as needed.
  • Evaluate and enhance website effectiveness with GA4.
  • Develop and optimize marketing landing pages.

Duty/Responsibility

Social Media
  • Design and write content for organic social media posts
  • Manage content calendar and collaborate across campus to incorporate posts promoting all colleges conferring graduate programs
  • Review and evaluate social channel metrics in effort to build outreach and increase engagement through creative, timely and implementation of current social media trends.
  • Stay abreast of trends in social media and higher education brand marketing

Duty/Responsibility

Email
  • Work with academic marketing directors to develop program specific email content that fits within graduate school email framework
  • Update email templates with content (copy/photo) changes
  • Assist graduate and Paul College enrollment teams with email reports, evaluation and campaign testing.

Duty/Responsibility

  • Other duties as assigned

*Please mention you saw this ad on HispanicsInHigherEducation.*

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